Setto & Co

Say hello to Setto & Co a beautiful start-up I’ve had the pleasure of branding.

Setto & Co is a baby accessories brand for stylish mums (and dads!) who want practicality without losing their personality.

Sam wanted her branding to be timeless, chic and a little bit playful, so I brought this to life with soft shapes, elegant but modern fonts, and a neutral colour palette with a little bit of colour.

The brand name blends Sam (the founder) and Etta (her little girl). I wanted to make sure that bond ran through the branding… The linked T’s and the S+E submark are sweet little nod to their connection